Alliance Media was originally created as an Hispanic Media Company whose primary mission was to launch and distribute in-language newspapers from Latin America to Hispanic consumers in the U.S.

In our first few years, we launched Diario De Mexico, an ABC audited daily Spanish language newspaper in the U.S. We also represented El Vocero De Puerto Rico in the U.S and intended to launch daily newspapers from Dominican Republic, Colombia and Ecuador.  Our goal was to publish ethnic daily newspapers from countries representing the top Hispanic segments in the U.S.

In 2003, predicting the changing landscape in the U.S. Hispanic consumer market, we switched directions and became more of consulting and representation firm.  We have since worked with some of the top U.S. Hispanic media and marketing companies in engaging and retaining ethnic and multicultural segments.

The core of our business is Advertising Representation, but we have consulted on all aspects of publishing (editorial, distribution, graphic design, promotions, advertising sales management and training, trade marketing and more).

  • ADVERTISING REPRESENTATION
  • SALES TRAINING IN ETHNIC MARKETS
  • SALES SUPPORT
  • PUBLISHING CONSULTING
  • PROMOTIONS
  • EDITORIAL SUPPORT
  • DISTRIBUTION AND CIRCULATION
  • TRADE SHOW MARKETING
  • MEDIA STRATEGY
  • ETHNIC MARKETING STRATEGY
  • DIGITAL VIDEO PRODUCTION

Our client list since 2001 includes:

  • Trans Alliance Distributors - Distributors of major publications in the Northeast, including ethnic titles.
  • PyR Advertising - Ethnic Media consulting for this Hispanic Advertising Agency
  • Diario De Mexico - USA Edition
  • El Vocero De Puerto Rico - USA Edition
  • The NY Daily News - VIVA New York and Hora Hispana
  • Impremedia - Urban Sofrito
  • Scripps Custom Publishing - Hispanic Division
  • IPA (Independent Press Association - Workshop Development for member publications
  • Roy Arias Studios & School - Marketing consulting
  • Impacto Latin News - Local, Weekly Newspaper
  • Time Out New York Magazine - Market expansion capabilites studies.
  • Megazines Publishing, Inc. - Sobre Ruedas Magazine & Kena Magazine
  • Casa y Hogar Magazine - Distribution Analysis
  • AARP Media Ad Sales - TV, Radio, Internet and Magazine representaiton and consulting.
  • Constru-Guia Al Dia Magazine
  • QueensLatino.com - Print and online
  • Sid Patterson Advertising (SPA) - developing multicultural capabilities for this NY based ad agency.