HOY is in the Timing
Sunday, January 11, 2009 at 09:17PM The following Blog is now online at HispanicAd.com.
There was a time when the demise of the New York Spanish language daily, HOY, would have sounded like sweet music to my ears.
The news of HOY’s closing would have come in a similar fashion as it did last week: a phone call from some agency friend asking if the rumor could be true, a news bit on 1010Wins Radio, or some email or news clipping from the New York Daily News business section. In those days I would have been thrilled. A celebration might have followed…at least at my office.
That was back in 2000 when I was working as general manager of el diario /La Prensa and the audacity of the Tribune Company to dare challenge el diario/La Prensa’s prominence, its almost 100-year history in serving New York’s Hispanic community was nothing short of insulting, transparent, greedy and - dare I say - stupid!
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